Early Times has been a popular value brand whiskey for generations. In an effort to attract the next generation of bourbon and whisky drinkers who are drawn to small batch, craft bourbon, Early Times re-released their original bottled-in-bond recipe, made to same standard of quality as it was when it was originally bottled in the 1940s.
To introduce the new recipe and encourage trial, we created a sales kit to be sent to distributors, restaurants and bars in select markets across the country. The kit told the story behind the history and process of the bottled-in-bond recipe through a series of WPA style illustrations and unique pieces that stay true to the Early Times legacy.
