To introduce their new women's fashion line, Lucchese Boots needed an advertising campaign that would let their loyal customer base know that, while Lucchese Boots is venturing into new territory, they won't be left behind.
These ads would run back-to-back, leading with what looks to be the traditional Lucchese ad, followed by a nearly identical ad featuring the new line with the tagline "Times change. Traditions don't."
